To What Extent is the Western Music Industry influencing the Korean Music Industry
Introduction
- Korean Pop music is becoming increasingly influenced by the Western music industry. Are Korean audiences becoming desensitized to these changes or is it creating a moral panic to the country?
- Does Kpop sustain their audience before this change or have they acquired a new audience?
- "K-Pop is definitely Korean pop music, but it is also a kind of transnational hybrid music that refers to other global popular music in various ways." pg.2
- "This is a paradox of K-Pop: in order to succeed in the global market, it needs to be de-nationalized; however, de-nationalization often makes domestic audiences feel uneasy about potentially losing the national identity" pg 203-204
De-nationalization and Re-nationalization of Culture: The Globalisation of Kpop
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Historical Text - S.E.S - I'm Your Girl
- Introduction to Kpop
- Textual Analysis of the historical text leading to audience theory, reception theory and stereotypes
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Globalization
- The internet has made it easier to access the world's news, information and entertainment.
- Korea's original social norms and censorship and how it has changed with the influences of western culture
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Primary Text - AOA - Like A Cat
- Textual Analysis of the primary text
- Different Audience, desensitized of the sexualization of women
- Susceptible to westernized influences of artists
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Social issues
- Young children's aspirations, breaking into the industry is becoming more appealing
- Very young artist's portrayal in industry, excessive fan culture
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Re-developing normalities and de-nationalization of South Korea
- Non Korean kpop idols, acts as marketing techniques to attract wider audiences
- Loss of Korean culture in music videos, despite Kpop's popularity, western music is still more popular
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Impacting the western world
- PSY's Gangnam Style, paving the pathway for future artists to make a career in america
- CL, managed by Scooter Braun, impending american début, high expectations
- Artists try to shed their korean image by singing in english (exception PSY)
Conclusion
- Heavily influenced by western culture will desensitize and change audience
- Massive pride of the country therefore de-nationalization will be difficult to occur
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